Hello Beautiful

We sell a curated selection of home decor, gifts, purses, jewelry, children's items and clothing to help you live your life out loud.

Located in a fantastic 100+ year old building with the original 20 foot high tin ceilings and hardwood floors in beautiful, historic downtown Alexandria, Minnesota.

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Live your life in color

  • LazyOne

    Making sleep time fun again while upping the cozy factor - playful and the best puns in town! Offering a bright, stylish appearance and a great way to show some personality and humor while you snooze in ultimate style.

  • BruMate

    BrüMate makes the most functional drinkware, period. Made for any adventure, sleek designs, unique colors, and one-of-a-kind patterns & prints to express yourself no matter what mood you're in.

  • Tenzi

    The world’s fastest game with lots of different ways to play. A fun, fast frenzy for the whole family!

  • Life is Good

    Let the Good Times Roll!

    Tee up for your warm-weather adventures in fresh finds for every optimist.